About

User-friendly technology + no-nonsense coaching

We combine cutting-edge technology with coaching to create business development solutions that consistently generate high engagement from lawyers and ROI for their firms. Our e-learning program, Practice Boomers, has won LMA Your Honor Awards in both the US and Canada. Our pipeline management software, Practice Pipeline, has a 75% adoption rate among lawyers. And our coaching programs by The Ackert Advisory are tailored to the unique needs of your firm to ensure meaningful business development progress.

OUR PROGRAMS

Practice Boomers

Practice Boomers is an award-winning business development training program that provides a robust video curriculum, actionable takeaways and meaningful performance metrics so your lawyers have the tools to build a booming book of business.

Practice Pipeline

Practice Pipeline is a simple pipeline management tool for busy professionals who find CRM to be cumbersome. It combines a user-friendly dashboard with productivity metrics so that you can pursue new business without getting overwhelmed or stuck.

The Ackert Advisory

Our advisory delivers a wide range of strategic coaching and consulting, from executive roundtables and professional development programs to seminars and retreats. Our guidance is tailored to your needs so that your results align to your objectives.

Advisors

Click below to read the biographies of our faculty
David Ackert, MA
David Ackert, MA
President
David Ackert, M.A., is the President of The Ackert Advisory and a mentor to high-achieving professionals in the legal, corporate, finance, and accounting sectors. David has advised hundreds of lawyers, CEOs and professional-services executives on overcoming business development and marketing challenges. He has developed and implemented business development programs for countless firms, from AmLaw 100s to local boutiques.
Darryl Cross, MBA
Darryl Cross, MBA
Senior Advisor
Darryl Cross, MBA, is a former law firm CMO-turned business development coach. He specializes in maximizing lawyer performance and profitability. Over the past 15 years, Darryl has spoken on the topic of business development to over 10,000 fee-earners and business executives from over 100 countries. Darryl has served as a TEDx speaker coach and helps others create lasting impact on audiences. Darryl was the Chief Marketing Officer and member of the Executive Committee at Benesch. During his tenure as CMO, he was awarded the Marketing Partner Forum’s Excellence in Marketing Award, for “Creating a Sales Culture at a Law Firm.” He was also a finalist for the 2003 U.S. Marketing Director of the Year and 2004 Marketing Initiative of the Year.
Judith Gordon, JD
Judith Gordon, JD
Senior Advisor
Judith Gordon, JD, has been helping law firms achieve their business and professional development objectives since 2006. Judith is the founder of LeaderEsQ, a consultancy that provides emotional intelligence and wellness tools needed to execute stellar management, leadership, and client service. Judith is also on faculty at UCLA School of Law and is certified in mediation by the Straus Institute of Dispute Resolution at Pepperdine University School of Law. Judith practiced law, and was director of marketing and professional development at Buchalter Nemer, prior to establishing LeaderEsQ.
Rebecca Nassi, JD, MA
Rebecca Nassi, JD, MA
Vice President
Rebecca Nassi, JD, MA, is a Senior Advisor on our faculty and facilitates at both the associate and partner levels. Because her background includes the practice of law, the entrepreneurship of two companies, and a Masters in psychology, she brings a unique perspective to the nuances of legal business development. Prior to her coaching work, Rebecca practiced law in the private sector, most recently as a Partner at Libertas Law Group.
Kelly Williams Rike
Kelly Williams Rike
Senior Advisor
Kelly Williams Rike has more than 15 years of experience helping attorneys and law firms develop new business, expand existing client relationships and identify new opportunities. She has significant experience in developing, managing and implementing business development plans at the individual, team and practice group levels. Kelly is an active member of the Legal Marketing Association and previously served as President of the Southeastern Chapter.
Katie Rutter
Katie Rutter
Senior Advisor
Katie Rutter is a seasoned marketing and business development professional with 17 years of experience working with lawyers. She has broad experience developing and implementing business development programs for practice groups at AmLaw 50 firms, boutique firms and for solo practitioners. Katie’s mission is to ensure that lawyers are well-positioned in the marketplace and focused on initiatives that help them grow their business and better serve their customer base.
Sim Saran, JD, MBA
Sim Saran, JD, MBA
Senior Advisor
Sim Saran, JD, MBA, brings her experience as an in-house litigator at a Fortune 500 company, a VP at a small business, and several years of practice as a professional coach to her Practice Boomers facilitation. Because of her unique background, she can incorporate the client’s perspective into her coaching. She holds a J.D. and M.B.A. from Boston University and a Master’s in Psychology from USM. Sim is an avid world traveler and focuses her charitable time on the Ladder Foundation, which helps impoverished children in India, where Sim was born.
Kim Stuart
Kim Stuart
Senior Advisor
Kim Stuart has more than 17 years of experience in constructing and advancing successful business development initiatives and critical marketing strategies for law firms and professional services firms. She has also also managed fund development for non-profit organizations and political campaigns. Prior to joining The Ackert Advisory Kim was part of the senior business development team at Dentons, where she regularly assisted lawyers in developing and implementing effective client development plans.

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